Wanna see some
scroll-stopping, feed-topping,
eye-popping stuff?
MAKE IT SCOTCH: PRIME CUTS MEETS PRIME CONTENT
Having steered Make It Scotch’s social rudder for over six years, each year presents new challenges and opportunities. This past year, the vision was to not only spotlight the brand's stellar credentials but also to celebrate the incredible individuals behind the scenes.
To propel the brand forward and meet broader business aims, we devised a year-long strategy that brought the diverse community surrounding Make It Scotch into the spotlight. But we didn’t stop there; we aimed to weave the inCREDible into every strand of our communications.
HIGHLAND SPRING: SOCIAL AS NATURE INTENDED
In April 2023, we at Sunshine were chuffed to bits to be chosen as Highland Spring’s social media agency. Armed with their revitalised creative platform “Water As Nature Intended”, our mission was clear: to infuse their social presence with as much freshness and character as the water they bottle. From scroll-stopping content on Facebook and Instagram to nurturing the community, fostering partnerships, and strategising paid social endeavours, we were ready to dive in.
SIGHT SCOTLAND: MORE THAN MEETS THE EYE
In May 2023, we were honoured with the task of illuminating Sight Scotland's mission through a comprehensive brand awareness campaign. Slated for a January 2024 launch, our blueprint encompassed TV, OOH placements, and a digital and social blitz, all designed to redefine perceptions of sight loss.
TRTL: A COMFORT REVOLUTION
In our quest to amplify Trtl's reach and wrap the world in the embrace of unparalleled travel comfort, we didn't just think outside the box—we recycled the box into eco-friendly luggage tags. Our strategy was a globe-trotting digital campaign, with first-class targeting to Trtl's prime markets while planting flags in yet-to-be-conquered territories.
MACSWEEN: THE COMPREHENSIVE GUIDE TO CATCH A HAGGIS.
Watch the film we made for Macsween ahead of Burns Night this year. It's a short film that we dreamt up to make sure that Macsween was the brand on people's minds when they were getting ready to celebrate, buying that all-important Haggis.
PICKERING’S GIN: SOLVING CRIMBO LIMBO
You know those days between Christmas and New Year? The days lost to eating entire cheeseboards, sorting through presents and watching ALL the Christmas TV Specials.
When Pickering's developed a gin calendar that challenged a diluted market and focused its attention on those last days AFTER Christmas - we knew our creative needed not only to entertain but establish those days as an event worthy of a calendar.
WATCH OUR FILM
FOUR PURE: PURE MISCHIEF OF SOCIAL
After a few unpredictable years, partnerships disproved of by the fans and multiple changes of ownership, beer brand Four Pure had lost its edge. The community felt disengaged and disconnected from the beloved brand.
Enter Sunshine. Combining social-led insights and trends with a brand-new art direction, we created fun and mischievous content with an authentic TOV (and a few memes along the way). We reignited and re-engaged a community that grew brand presence and in turn grew revenue.
LIFEHOUSE
Located in the picturesque English seaside resort of Frinton-on-Sea, Lifehouse is a contemporary award-winning spa hotel. Since 2015 we've worked in partnership with Lifehouse to deliver a social, paid and influencer strategy that establishes the brand as a must-see destination.
Utilising insight social listening content is developed to reflect audience interests while key influencers drive brand expansion and showcase the spa's services.