MITSUBA: LIGHTING UP THE UK SNACK SCENE

Transport your taste buds to Asia when you rip into a bag of Mitsuba. We were tasked with lighting up the snack scene and launching the Mitsuba brand from scratch, on social, in the UK, making them impossible to ignore and a must try snack.

We needed a flexible and 'glocal' approach to excite already established audiences in the Netherlands and Germany.

The campaign is supported by our hero film, cutdowns, statics and product photography.