GLENMORANGIE: ONCE UPON A TIME IN SCOTLAND WITH HARRISON FORD

The latest campaign just launched with the iconic Harrison Ford. We developed a campaign rollout plan, including phases, campaign cut downs for social, and all paid social.

This wasn't just a TV ad turned into social. We had a 12 part series of long form video, cut downs, statics, and now we're planning phase 2 content strategy.

The campaign so far has generated
365 million views across meta globally,
12 million views on YouTube, and over 22k new fans.

The YouTube campaign generated a 55% view through rate, significantly above the 30% industry standard. With 65% of all people who were served the 2 minute ads watching to completion.

Watch the full series on Youtube