HIGHLAND SPRING: SOCIAL AS NATURE INTENDED

Highland Spring stands as a beacon of Scottish heritage, drawing the purest spring water straight from the heart of the Ochil Hills. With a 15 year journey through natural rock formations, this water doesn’t just quench your thirst—it tells a story. 

As the UK's first bottled water with a catchment area certified organic by the Soil Association, Highland Spring has led the ethical bottled water category for over a decade, according to the Good Shopping Guide. Now that's what we call a refreshing tale!

Quenching Thirst with Creativity

In April 2023, we at Sunshine were chuffed to bits to be chosen as Highland Spring’s social media agency. Armed with their revitalised creative platform “Water As Nature Intended”, our mission was clear: to infuse their social presence with as much freshness and character as the water they bottle. From scroll-stopping content on Facebook and Instagram to nurturing the community, fostering partnerships, and strategising paid social endeavours, we were ready to dive in.

In the bustling world of bottled water, standing out is no small feat. Our strategy? To blend lifestyle and breathtaking landscapes, positioning Highland Spring not just as a drink, but as a vital component of a vibrant lifestyle. With content that sparkled with playfulness and personality, we allowed Highland Spring’s unique brand voice to resonate, captivating an audience thirsty for authenticity.

A Splash of Success

Our efforts went beyond simply marketing water; we were storytelling, with every post, partnership, and pixel crafted to showcase the essence of Highland Spring. Through the lens of their USP, we painted a picture of a brand deeply rooted in its majestic Scottish landscape, yet utterly in tune with the pulse of modern life. Our content wasn’t just seen—it was felt, creating ripples that extended Highland Spring’s reach further than ever before.

By marrying the brand’s storied heritage with a fresh, engaging social media strategy, we didn’t just refresh feeds; we refreshed perceptions of what bottled water can represent. Highland Spring now flows through the digital landscape as gracefully as it does through the Ochil Hills, touching lives and lifting spirits, one swig at a time.

The Results

Across 2023, we achieved:

• 21m Impressions (across campaign spikes)

• 43k Engagements

• 2.8k New Fans