SIGHT SCOTLAND: MORE THAN MEETS THE EYE

For over two centuries, Sight Scotland has stood as a lighthouse of hope, guiding those touched by sight loss through their journeys with unwavering support. Established in 1793, it has grown to become Scotland's premier visual impairment organisation. Their mission? To ensure no one in Scotland navigates sight loss alone, offering a helping hand whenever needed.

Crafting Visibility

In May 2023, we were honoured with the task of illuminating Sight Scotland's mission through a comprehensive brand awareness campaign. Slated for a January 2024 launch, our blueprint encompassed TV, OOH placements, and a digital and social blitz, all designed to redefine perceptions of sight loss.

Our campaign's heartbeat was the powerful narrative that people with sight loss embody more than the eye can see, challenging conventional notions of visual impairment. This narrative wasn't just told; it was lived and shared through the experiences of real individuals—a testament to resilience, character, and the transformative support of Sight Scotland.

A Story of Fortitude and Focus

Central to our campaign were the stories of an athlete, a writer, and a musician, each navigating the world of sight loss with courage and determination. Through a series of poignant creative executions, we delved into their lives, highlighting not only the challenges they face but also their remarkable triumphs. These narratives served as the campaign's soul, vividly illustrating how Sight Scotland plays a pivotal role in their journeys.

Illuminating the Path Forward

Our efforts transcended traditional advertising, weaving a rich, multifaceted tapestry that brought Sight Scotland's crucial work to the forefront. This campaign was more than an awareness drive; it was a clarion call to see beyond sight loss, to recognise the incredible depth and potential in every individual.

By showcasing real stories of inspiration and the vital support Sight Scotland provides, we didn’t just capture attention; we changed perceptions. The campaign stands as a testament to awareness, casting a long-lasting light on the importance of understanding, support, and seeing the person beyond the impairment.

The campaign achieved:

• 10 million Impressions

• 455,000 Video Views

• 7,700 Link Clicks to the Sight Scotland Website