HIGHLAND SPRING: NATURE MAKES US

Not only does nature make Highland Spring but it also makes us and everything we do more vibrant.

We were tasked with telling the story of Nature Makes Us in a way that the consumer wouldn't just "Get" but would relate to and be inspired by.

Initial results show we're going to achieve our visibility KPI's, and on YouTube we're currently hitting a 71% VTR on the Hero 30 (over double industry benchmark 30%), with TV placements taking the majority of impressions and views.

Initial results show we're going to achieve our visibility KPI's, and on YouTube we're currently hitting a 71% VTR on the Hero 30 (over double industry benchmark 30%), with TV placements taking the majority of impressions and views.

Engagement

👀 78% average VTR on YouTube.

📺 TV placements were the star of the show on YT with the highest view rate and just £3.68 CPM.

Brand Health Tracking

📈 Brand health survey results showed YouTube and Instagram had the highest ad recall our of all placements.

📱 Results also showed that social media drove a more emotional connection with consumers than OOH.

Supporting Assets

From the film we made several cut downs appearing in array of different places online and on tv. And of course we captured a bank of hero stills. There's a taster on the next few pages.